Why Idea Brands Win With Millennials

Posted by: Jeff Fromm | September 17th, 2013

Millennials have often been considered lazy and arrogant due to their increase in technology use and seemingly passive mindset.  This could not be further from the truth.  As a multitasking generation, Millennials are constantly on the lookout for brands that...

Apple’s iPhone 5C: Made for Millennials

Posted by: Jeff Fromm | September 10th, 2013

It was around this time last year that the iPhone 5 was released. Once again, the rumors and announcements of the next big thing have arrived. Apple consumers have been anxiously awaiting the past year for this new release.  From...