Millennials and Cause Marketing

Posted by: Jeff Fromm | June 19th, 2013

The Millennial generation will have a lot to say about the future of charity walks and runs. They want adventure, action and engagement. Particularly an event they can enjoy with friends and family. Runs such as The Color Run, The...

When Marketing to Millennials™, Remember Desire For Value and Engagement

Posted by: Jeff Fromm | June 6th, 2013

Millennials are often thought to have smartphones practically attached to their bodies making them constantly online and have a desire for interactive experiences. One result from this is that Millennials is that Millennials want to interact with brands and be part of the process. In essence, they want to co-create the brand, their experience and their customer journey.