Tapping Millennial Passions

Posted on: September 27th, 2011

Millennials define themselves more by their interests and passions than their careers or even technology. The desire to connect with brands that share their passions is a key motivation, both online and offline. Consequently, identifying and understanding Millennial passions is...

Netflix: A Curious Move at a Curious Time

Posted on: September 19th, 2011

Guest Post by Marty Predd, Brand Amplitude, LLC Sunday evening Netflix CEO Reed Hastings announced via a blog post that the company will be splitting the brand in two – Netflix will carry on as video streaming service only, while...

Millennials + Homes = Good Idea?

Posted on: August 3rd, 2011

Just 13% of Millennials own their own home.  Sixty-percent rent and the remaining 27% live with relatives. Meanwhile, large numbers of unsold and foreclosed homes are sitting empty, losing value by the month, and putting a drag on the real...

Youth Need Jobs – For Everyone’s Sake

Posted on: July 29th, 2011

Many trends among Millennial can be explained in just two words: fewer jobs. Here are just a few examples: “Younger alumni are giving at lower rates, and are more difficult to retain as donors — even when compared to those...

The Perils of Prediction

Posted on: July 19th, 2011

This morning I watched a 1970’s NASA video that envisioned a 10,000-person space city more than a mile in diameter called ‘Taurus’.  I expected a good laugh, but what I found instead was a nearly plausible story of how a...