Millennials: Starring in Their Own Stories

Posted on: May 13th, 2011

The constant stream of media updates on social networks is seen by some as evidence of generational narcissism — a desire on the part of Millennials to be a celebrity in their own world. However, research shows that this narcissism...

For Coke, Happiness Now Comes in XXL

Posted on: May 11th, 2011

In their book, “How Cool Brands Stay Hot: Branding to Generation Y“, Joeri Van den Bergh and Mattias Behrer maintain that ‘happiness seems to be the emotion that has the largest impact on brand leverage” for Gen Y. Make them...