Marketing to Millennial Moms

Posted by: Jeff Fromm | May 11th, 2013

If you ask a Millennial mom what she wants for Mother’s Day, a spa day might top her list. New research from The DDB Life Style Study shows more than 70 percent of Millennial moms say their free time is taken up by activities their kids are in. This compares to 47 percent of Boomer moms.

Millennials’ dream jobs reflect what they want in brands

Posted by: Jeff Fromm | May 9th, 2013

In case you still thought millennials are opposed to working, it turns out the young generation tarnished as slackers has serious career aspirations. They want to innovate at Starbucks, Abercrombie & Fitch and Apple, according to a new survey. They want to catch bad guys through FBI and CIA careers. And, hey, if that's not in the cards, drawing for DreamWorks Animation SKG would be cool too. Oh, those colorful hipsters with wide-ranging aspirations.