When It Comes to Millennials, HR Ahead of Marketing

Posted on: July 11th, 2011

Workplace impact, not marketing, continues to dominate the published literature about Millennials.  Articles and books anticipating the coming “Millennial Invasion” of the workplace began as early as 2004 and have continued without stopping. Today, books advising managers regarding attracting, retaining, and...

Millennials Want More From a Grocery Store

Posted on: July 8th, 2011

Millennial spending power has started to rocket.  According to a press release by CampusAuction, “Millennial spending shot up 13% in 2010 to $306 Billion from $270 billion in 2009. This development was totally predictable and very likely to continue as more...

To Understand Millennials, You Need More Than Surveys

Posted on: July 1st, 2011

Ad Age published an article with the provocative title, “Stat of the Day: 68% of Millennials Ask Friends Before Deciding on a Restaurant“. The article was widely tweeted – 179 times from the Ad Age site alone.  But the overall...

Student Activism Is Not Dead, Just Changing

Posted on: June 29th, 2011

By Guest Blogger, Judy Hopelain Recently, I was in a conversation about student activism. Participants were mostly folks who remembered the ’60s fondly. The majority view seemed to be that student activism is dead…that most of today’s students don’t want...