Millennials Skilled at Managing on Less

Posted on: March 22nd, 2011

Frugality involves a new set of behaviors for many consumers, but for Millennials, it comes naturally. While they grew up in an era of unprecedented prosperity, they are now becoming accustomed to coping with a lingering recession.  They simply haven’t known...

Pepsi Hits Millennial’s Sweet Spot with All-Plant Packaging

Posted on: March 17th, 2011

Companies who hope to win and sustain Millennial customers know the importance of product and marketing innovation.  Millennials love shiny things, especially when those things contribute to their personal efficiency, help to protect the environment or contribute to the greater...

Social Friction Makes TV More Fun

Posted on: March 10th, 2011

When Chief Content Officer dmg :: events for Digital Marketing (think Ad:Tech, iMedia Summits), Brad Berens, spoke at Notre Dame’s Marketing Symposium last year, he introduced his concept of the desirability of ‘social friction‘ with a startling and poignant image:...

Social Shopping & Coupons: It’s a Girl Thing

Posted on: March 1st, 2011

The fastest growing digital company in the world is Chicago-based Groupon, which this week announced 2010 revenues of $760 million, up from $33 million in 2009. Even bad Superbowl ads can’t undo that kind of head-turning performance. Rocket-like growth inevitably...