Snack On! Marketing Snacks to On-the-Go Millennials

Posted on: May 10th, 2012

Guest Post by Carolyn Torres Kelley Millennials have busy social lives, and as a result they exhibit some interesting shopping habits specific to the candy and snack category. According to research by Barkley and BCG, Millennials tend to snack far...

At Last, A Millennial Segmentation

Posted on: April 18th, 2012

Millennials are the most diverse generation in history, yet there is a tendency to assume they are the same when it comes to their technology habits, political beliefs, shopping behavior, food preferences, media habits, and more.  Last week, I learned...

Why The Hunger Games Resonates With Millennials

Posted on: March 30th, 2012

By any measure, “The Hunger Games” is a smash hit, breaking records for movie sales, book sales and music, all at the same time. Movie:  Bloomberg/Businessweek predicts the movie will to generate $350 million at the U.S. box office, with a chance to...

Young and Poor in America: Part II

Posted on: March 28th, 2012

Late last year I wrote a post based on two recent reports using government data to document the seriousness of the financial squeeze on Millennials (Young and Poor in America).    The bottom line? There isn’t much of a bottom...