The Millennial Generation Becomes Parents

Posted by: Jeff Fromm | October 3rd, 2013

New study reveals millennials are creating a wave of new American pragmatism KANSAS CITY, October 3, 2013 – America’s often-watched millennial generation, traditionally viewed as young and unattached, has grown old enough to have children. Among the older half of...

Ford Recognizes Millennial Consumer Marketing Trends

Posted by: Jeff Fromm | September 23rd, 2013

When we consider the Millennial Mindset®, brands must understand the concept of “democratization of consumption” for mature Millennials.  As we watch this “enigma” generation mature into adults (getting married, having children and purchasing homes, cars, etc.), we can’t make the...

Why Idea Brands Win With Millennials

Posted by: Jeff Fromm | September 17th, 2013

Millennials have often been considered lazy and arrogant due to their increase in technology use and seemingly passive mindset.  This could not be further from the truth.  As a multitasking generation, Millennials are constantly on the lookout for brands that...

Apple’s iPhone 5C: Made for Millennials

Posted by: Jeff Fromm | September 10th, 2013

It was around this time last year that the iPhone 5 was released. Once again, the rumors and announcements of the next big thing have arrived. Apple consumers have been anxiously awaiting the past year for this new release.  From...