Millennials Skilled at Managing on Less

Posted on: March 22nd, 2011

Frugality involves a new set of behaviors for many consumers, but for Millennials, it comes naturally. While they grew up in an era of unprecedented prosperity, they are now becoming accustomed to coping with a lingering recession.  They simply haven’t known...

Pepsi Hits Millennial’s Sweet Spot with All-Plant Packaging

Posted on: March 17th, 2011

Companies who hope to win and sustain Millennial customers know the importance of product and marketing innovation.  Millennials love shiny things, especially when those things contribute to their personal efficiency, help to protect the environment or contribute to the greater...