Posted by: Jeff Fromm | May 29th, 2013
Millennials crave adventure — especially affordable adventure. While some cash-strapped Gen Y members may stay close to home to find adventure nearby, others take to the road or skies to explore other cultures. As Millennials mature, marketers need to pay attention to how this cohort wants to travel. One thing is sure: It’s not how previous generations traveled. Millennials are their own travel agents.