To Understand Millennials, You Need More Than Surveys

Posted on: July 1st, 2011

Ad Age published an article with the provocative title, “Stat of the Day: 68% of Millennials Ask Friends Before Deciding on a Restaurant“. The article was widely tweeted – 179 times from the Ad Age site alone.  But the overall...

Student Activism Is Not Dead, Just Changing

Posted on: June 29th, 2011

By Guest Blogger, Judy Hopelain Recently, I was in a conversation about student activism. Participants were mostly folks who remembered the ’60s fondly. The majority view seemed to be that student activism is dead…that most of today’s students don’t want...

Campus Tours Distressingly Alike

Posted on: June 16th, 2011

I embarked on a parental rite of passage, the college tour. To be fair, this is my second go-round. But, things have changed in four years, and not for the better. The presentations are more polished, the lobbies more high...

Millennial Research: Fresh Insights!

Posted on: June 10th, 2011

Two new research reports came out this week that offer more than the usual superficial ‘survey findings’ about Millennials. These deeper looks at Millennials may reflect the increasing understanding that this cohort matters. Both studies provide a treasure house of...