Social Friction Makes TV More Fun

Posted on: March 10th, 2011

When Chief Content Officer dmg :: events for Digital Marketing (think Ad:Tech, iMedia Summits), Brad Berens, spoke at Notre Dame’s Marketing Symposium last year, he introduced his concept of the desirability of ‘social friction‘ with a startling and poignant image:...

Social Shopping & Coupons: It’s a Girl Thing

Posted on: March 1st, 2011

The fastest growing digital company in the world is Chicago-based Groupon, which this week announced 2010 revenues of $760 million, up from $33 million in 2009. Even bad Superbowl ads can’t undo that kind of head-turning performance. Rocket-like growth inevitably...

Trendwatching: College Cuisine

Posted on: February 22nd, 2011

While scouting colleges with my high school age son, I had the genuine pleasure of eating at several college cafeterias. Seriously, the food was great. The food at Boston College and Stonehill College was nothing like what comes to mind...

Influential Millennials Matter to Every Brand

Posted on: February 15th, 2011

Millennials are influencing our tastes in many subtle and not so subtle ways. I am keenly aware of the influence my Millennial age kids and students have on my tastes and purchases, in everything from cars, to clothes, to foods and...

ACT and SAT Scores – Why They Matter

Posted on: February 13th, 2011

All across the country, high school juniors and seniors spent the morning filling in dots with number two pencils in the hope of gaining entrance to the college of their choice. For most, this won’t be the last time they...