Millennials Are the Tastemakers in Food

Posted on: June 20th, 2012

Our last few posts have  focused on Millennial eating trends, and with good reason. Millennial foodies are literally the ‘tastemakers’ when it comes to what we put in our mouths, where we buy it and how we want it packaged. Food...

Millennials Seek Fresh Tastes and Flavors

Posted on: June 1st, 2012

It’s time to de-mystify the stereotype of the starving college student living on ramen noodles and peanut butter. If Millennials are eating ramen, it is sure to be spiced up and customized. Nutella is running rampant on college campuses as...

Snack On! Marketing Snacks to On-the-Go Millennials

Posted on: May 10th, 2012

Guest Post by Carolyn Torres Kelley Millennials have busy social lives, and as a result they exhibit some interesting shopping habits specific to the candy and snack category. According to research by Barkley and BCG, Millennials tend to snack far...

At Last, A Millennial Segmentation

Posted on: April 18th, 2012

Millennials are the most diverse generation in history, yet there is a tendency to assume they are the same when it comes to their technology habits, political beliefs, shopping behavior, food preferences, media habits, and more.  Last week, I learned...

Why The Hunger Games Resonates With Millennials

Posted on: March 30th, 2012

By any measure, “The Hunger Games” is a smash hit, breaking records for movie sales, book sales and music, all at the same time. Movie:  Bloomberg/Businessweek predicts the movie will to generate $350 million at the U.S. box office, with a chance to...