Netflix: A Curious Move at a Curious Time

Posted on: September 19th, 2011

Guest Post by Marty Predd, Brand Amplitude, LLC Sunday evening Netflix CEO Reed Hastings announced via a blog post that the company will be splitting the brand in two – Netflix will carry on as video streaming service only, while...

Millennials + Homes = Good Idea?

Posted on: August 3rd, 2011

Just 13% of Millennials own their own home.  Sixty-percent rent and the remaining 27% live with relatives. Meanwhile, large numbers of unsold and foreclosed homes are sitting empty, losing value by the month, and putting a drag on the real...

Youth Need Jobs – For Everyone’s Sake

Posted on: July 29th, 2011

Many trends among Millennial can be explained in just two words: fewer jobs. Here are just a few examples: “Younger alumni are giving at lower rates, and are more difficult to retain as donors — even when compared to those...

The Perils of Prediction

Posted on: July 19th, 2011

This morning I watched a 1970’s NASA video that envisioned a 10,000-person space city more than a mile in diameter called ‘Taurus’.  I expected a good laugh, but what I found instead was a nearly plausible story of how a...

When It Comes to Millennials, HR Ahead of Marketing

Posted on: July 11th, 2011

Workplace impact, not marketing, continues to dominate the published literature about Millennials.  Articles and books anticipating the coming “Millennial Invasion” of the workplace began as early as 2004 and have continued without stopping. Today, books advising managers regarding attracting, retaining, and...