Kings of Wall Street Beware Millennials Gone Mad

Posted on: October 11th, 2011

The best part of learning history is realizing how much of what happened in the past echoes in events and decisions of our own day. Last week Ken Burns’ new documentary series, “Prohibition,” spelled out the unintended consequences of  a...

Tapping Millennial Passions

Posted on: September 27th, 2011

Millennials define themselves more by their interests and passions than their careers or even technology. The desire to connect with brands that share their passions is a key motivation, both online and offline. Consequently, identifying and understanding Millennial passions is...

Netflix: A Curious Move at a Curious Time

Posted on: September 19th, 2011

Guest Post by Marty Predd, Brand Amplitude, LLC Sunday evening Netflix CEO Reed Hastings announced via a blog post that the company will be splitting the brand in two – Netflix will carry on as video streaming service only, while...

Millennials + Homes = Good Idea?

Posted on: August 3rd, 2011

Just 13% of Millennials own their own home.  Sixty-percent rent and the remaining 27% live with relatives. Meanwhile, large numbers of unsold and foreclosed homes are sitting empty, losing value by the month, and putting a drag on the real...