A Tale of Two Millennial Marketers: Chevy Spark v. Vespa

Posted on: August 24th, 2012

Two automotive marketers were in the news this week, both targeting Millennials.  Of the two, Vespa seems to understand the limitations of stereotyping Millennials, Chevy Spark does not. The difference is that the Chevy team is single-mindedly focused on Millennials...

For Millennial Women, Beauty is Fun

Posted on: August 9th, 2012

I don’t remember being as captivated by Olympic athlete’s hair, nails and eye makeup as I have been the past ten days.  From Aliya Mustafina’s smokey eyes, to Missy Franklin’s nails to Sanya Richards-Ross’s flowing tresses, women athletes seem to...

Overheard – A Text Conversation about Facebook

Posted on: August 1st, 2012

This morning, my 18-year old son posed an interesting question, using his preferred communications medium, text messaging: “Does Facebook really expect to still be on top by the time I’m my parents age?” The question, coming out of the blue,...

What Millennial Women Say About “Having It All”

Posted on: July 19th, 2012

The debate over whether women (and by extension) men can ‘have it all’, seamlessly blending family and career without significantly sacrificing either job performance or life satisfaction in either is reaching white hot levels. Fueling the debate are the recent...

Latest Stats: What’s New With Mobile and Millennials?

Posted on: July 12th, 2012

Using mobile phones while shopping is a hot topic among marketers and retailers. The daily buzz is deafening with new research documenting the importance and pervasiveness of use of mobile phones while shopping, especially among Millennials who lead in smartphone...