Millennial Research: Fresh Insights!

Posted on: June 10th, 2011

Two new research reports came out this week that offer more than the usual superficial ‘survey findings’ about Millennials. These deeper looks at Millennials may reflect the increasing understanding that this cohort matters. Both studies provide a treasure house of...

A Social Media Milestone

Posted on: June 9th, 2011

I just passed my 3-year Twitter anniversary! Three years went fast, I can hardly believe I have nearly 8,400 followers for @carol_phillips and nearly 1,000 for @brandamplitude. Okay, so I’m not Justin Bieber, but who would have thought that many...

Life After College: Getting What You Want

Posted on: May 21st, 2011

When I saw this picture of a young plant managing somehow to find a way to grow up and through a tiny hole in a dead leaf, my immediate thought was of new college graduates. Like the determined plant, new...

Embracing Shorter Attention Spans

Posted on: May 18th, 2011

It is fashionable lately to deplore the shortened attention spans brought on by information overload. Yet, there are benefits to speed and multi-tasking or we wouldn’t all be doing it.¬†Who would willingly pick the slow lane? A few weeks ago...

Millennials: Starring in Their Own Stories

Posted on: May 13th, 2011

The constant stream of media updates on social networks is seen by some as evidence of generational narcissism — a desire on the part of Millennials to be a celebrity in their own world. However, research shows that this narcissism...