Youth Need Jobs – For Everyone’s Sake

Posted on: July 29th, 2011

Many trends among Millennial can be explained in just two words: fewer jobs. Here are just a few examples: “Younger alumni are giving at lower rates, and are more difficult to retain as donors — even when compared to those...

The Perils of Prediction

Posted on: July 19th, 2011

This morning I watched a 1970’s NASA video that envisioned a 10,000-person space city more than a mile in diameter called ‘Taurus’.  I expected a good laugh, but what I found instead was a nearly plausible story of how a...

When It Comes to Millennials, HR Ahead of Marketing

Posted on: July 11th, 2011

Workplace impact, not marketing, continues to dominate the published literature about Millennials.  Articles and books anticipating the coming “Millennial Invasion” of the workplace began as early as 2004 and have continued without stopping. Today, books advising managers regarding attracting, retaining, and...

Millennials Want More From a Grocery Store

Posted on: July 8th, 2011

Millennial spending power has started to rocket.  According to a press release by CampusAuction, “Millennial spending shot up 13% in 2010 to $306 Billion from $270 billion in 2009. This development was totally predictable and very likely to continue as more...

To Understand Millennials, You Need More Than Surveys

Posted on: July 1st, 2011

Ad Age published an article with the provocative title, “Stat of the Day: 68% of Millennials Ask Friends Before Deciding on a Restaurant“. The article was widely tweeted – 179 times from the Ad Age site alone.  But the overall...