Young and Poor in America: Part II

Posted on: March 28th, 2012

Late last year I wrote a post based on two recent reports using government data to document the seriousness of the financial squeeze on Millennials (Young and Poor in America).    The bottom line? There isn’t much of a bottom...

How Millennial Shoppers Will Change the Retail Industry

Posted on: November 28th, 2011

Millennials are taking Depression-era frugality to a whole new level. Finding themselves with more time than money and armed with total pricing transparency and unlimited selection,  Millennials are pushing retailers to learn new tricks. Here are four ways Millennials are...

Mobile: Brands (and Brand Managers) Are In for a Thrill

Posted on: November 15th, 2011

  Post by Guest Blogger, Judy Hopelain Brand managers have historically aimed for consistency in the online experience and have aimed to deliver a largely uniform presentation of their brands. Their websites house most, if not all, of their content...

Ten FREE Millennial Research Studies Worth Reading

Posted on: October 15th, 2011

When I first started this blog back in 2007, there were precious few Millennial-focused research studies to draw on for material. I relied primarily on government data or conducted our own proprietary research. By 2009, that had changed with the...