When Marketing to Millennials™, Remember Desire For Value and Engagement

Posted by: Andriu Brenes | June 6th, 2013

Millennials are often thought to have smartphones practically attached to their bodies making them constantly online and have a desire for interactive experiences. One result from this is that Millennials is that Millennials want to interact with brands and be part of the process. In essence, they want to co-create the brand, their experience and their customer journey.

Marriott makes another pass at marketing to Millennial travelers

Posted by: Andriu Brenes | June 4th, 2013

Marriott is taking yet another stab at drawing in Millennial customers. The chain announced that it is importing its European hotel chain, AC, to the United States. As you may recall, Marriott announced earlier this year that it was partnering with IKEA to create Moxy, a Millennial-geared hotel chain that will develop across Europe.