The new faces of

Posted by: Jeff Fromm | April 2nd, 2013

Welcome to the new We’re excited to continue this journey and bring you the latest in Millennial trends, along with insight and analysis. Get the lowdown on who we are and how we'll be updating the blog.

Political Arithmetic: What Do Millennials Want?

Posted on: September 7th, 2012

Today’s lower than expected jobs report is a downer for everyone, but especially for Millennials. By all accounts, Millennials have been hit harder by the Recession than any other age cohort. Over half of all Millennial college grads are either unemployed...

A Tale of Two Millennial Marketers: Chevy Spark v. Vespa

Posted on: August 24th, 2012

Two automotive marketers were in the news this week, both targeting Millennials.  Of the two, Vespa seems to understand the limitations of stereotyping Millennials, Chevy Spark does not. The difference is that the Chevy team is single-mindedly focused on Millennials...