Posted by: Jeff Fromm | February 1st, 2018
Marketing tricks and gimmicks don’t fool today’s youth: Generation Z. They are builders and believers of authentic relationships with not only their peers but also with the brands that help them support their identity. As a result, they expect brands...
Posted by: Jeff Fromm | January 30th, 2018
Despite the growing focus on natural beauty, the beauty industry has nothing to fear from Gen Z. In fact, teens and tweens today might be the best thing to happen to the beauty industry in years. Per Piper Jaffrey’s most...
Posted by: Jeff Fromm | January 25th, 2018
Now that we’ve determined there is a new method of social media marketing on the scene (if you missed this, read here first), it’s time to explore who is doing it right. How can influencers appeal to this new cohort living...
Posted by: Ilana Bodker | January 23rd, 2018
Over the past several years, online influencers have gained traction as a notoriously effective way of engaging Millennial and Gen Z consumers. In fact, per VentureBeat, 75 percent of marketers already use influencer marketing. It makes sense, as brands immediately...
Posted by: Jeff Fromm | January 18th, 2018
If you’re still banking on the Beyonces, Taylor Swifts and Justin Biebers of the world to blast marketing messages to your consumers, you’re wasting both time and money. Collaborating with social influencers and content creators in their respective channels of...
