A New Picture of Health
How Millennial Consumer Mindsets are Affecting the Health Care and Health Insurance Industries
Although holistically minded overall, Millennials’ views of health are inconsistent. While they believe all citizens should have access to health care regardless of income or health history, they are not fans of the individual mandate that requires an insurance plan – the big factor that makes the health care law work. This contradiction is coupled with another: Despite an overwhelming distrust in government, an overwhelming majority believe the government has the responsibility to provide universal health care.
This creates tension for health care and health insurance brands, particularly as Millennials age out of their parents’ plans and home. Understanding the dichotomy between Millennials as patients and as members of health care plans is essential to finding the solutions that fit their unique needs – and leads to an even more significant finding: There are two distinct mindsets of modern consumers shaping the future of both the health care and health insurance industries, affecting how such brands must interact with these consumers moving forward.