Building Brands Inside Out
Why Your External Brand Is Only As Strong As Your Internal Culture
In today’s workforce, 83 percent of managers are Millennials, and this cohort already accounts for the largest generation of employees, surpassing both Boomers and Gen X. On the surface, you’re likely seeing how these young, dynamic, casually dressed, tech-obsessed professionals are bringing a new kind of energy into the workplace. But only after we dig beneath the surface level can we begin to understand how deeply this next-gen workforce will impact the future trajectory of how organizations and brands conduct business – both internally and externally.