Mr. and Mrs. Millennial Mom and Dad
In-Depth Behavioral Segmentation Study of Millennials with Children
Over the next 25 years, 80 percent of millennials will be like every generation before them as they step into their new roles of mom and dad. Our media saturated culture hasn’t yet caught up with this reality. There is still a tendency to report on millennials as if they are still “those colorful natives,” ahead of the rest of us in technology adaptation and practitioners of all kinds of peculiar habits. This is a myopic view of the generation, and the truth about them lies elsewhere.