The Snack Hack
What You Need to Know About Modern Consumer Snacking Culture
More than 50 percent of all eating occasions by Americans on a daily basis are considered snacking. And with nearly all Americans (94 percent according to Mintel) snacking at least once per day, it’s no wonder that snacking is currently the greatest growth driver in the CPG industry. The line between meals and snacking is thickly blurred and Millennials are the ones leading the charge.