The Millennial Mindset
Quantifying the Impact on Consumer Spend and Brand Preference Across Generations
As a marketer, you are probably already well aware of all that has been written on the millennial generation. We certainly have written our fair share of reports and books. But more than just the sheer number, the question is truly how can brands begin to navigate and, more importantly, prioritize and quantify that coveted millennial influence? The answer to this question lies in what we call the Millennial Mindset®.