What’s The Buzz On Bling
Marketing Luxury Jewelry to a New Generation of Affluent Millennials
Millennials wield major market influence across industry verticals. It is no secret that this generation is setting trends that influence consumers up and down the generational line. However, as this group enters its peak earning years, brands in the luxury jewelry category must begin to reimagine what it takes to win over a modern generation. Luxury branding is transforming and the brands that don't keep up will surely miss out.