Research

We don’t just talk about Millennial behavior. We know it, inside-out.

Our team is constantly studying market trends and building partnerships with industry-leading research agencies like Forrester, Boston Consulting Group, Nielsen, The Cambridge Group and more to identify major insights regarding modern consumer behavior. Our reports have helped brands across industry verticals better understand their Millennial audience and create new marketing and business strategies that have increased sales and consumer engagement across the board.

Don’t believe us? Check it out for yourself and download a free report below!


FutureCast has been involved in a number of Millennial reports including:

													
The Snack Hack

The Snack Hack

What You Need to Know About Modern Consumer Snacking Culture

More than 50 percent of all eating occasions by Americans on a daily basis are considered snacking. And with nearly all Americans (94 percent according to Mintel) snacking at least once per day, it’s no wonder that snacking is currently the greatest growth driver in the CPG industry. The line between meals and snacking is thickly blurred and Millennials are the ones leading the charge.

													
Getting to Know Gen Z

Getting to Know Gen Z

How the Pivotal Generation is Different from Millennials

Generation Z is becoming one of the most powerful consumer forces in our market, with an influence on nearly $44 billion in discretionary spending a year. As they continue to form their own brand preferences and develop personal buying behaviors, they will have a strong influence on the direction our market will go. Our latest research report takes a deep dive into these expectations and identifies how Gen Z is pivoting away from past generations to create a unique identity all their own.

													
The Millennial Mindset

The Millennial Mindset

Quantifying the Impact on Consumer Spend and Brand Preference Across Generations

As a marketer, you are probably already well aware of all that has been written on the millennial generation. We certainly have written our fair share of reports and books. But more than just the sheer number, the question is truly how can brands begin to navigate and, more importantly, prioritize and quantify that coveted millennial influence? The answer to this question lies in what we call the Millennial Mindset®.

													
American Millennials

American Millennials

Deciphering the Enigma Generation

The sheer size and buying power of this generation means that they’re not just future consumers, they’re a vital part of the market right now — and they have been for some time. They’re not only your customers, they are also your employees, which makes it helpful to understand how they think and what will engage them at work.

													
Millennials As New Parents

Millennials As New Parents

The Rise Of A New American Pragmatism

Barkley and FutureCast's joint study "Millennials As New Parents: The Rise of A New American Pragmatism" is a new phase of the agency's in-depth look at the millennial generation. This report focuses specifically on more than 10 million millennials over the age of 25 who also have children. The surprising data reveals new trends that run contrary to the typical millennial stereotype of young, unattached and living with their parents.

													
Mr. and Mrs. Millennial Mom and Dad

Mr. and Mrs. Millennial Mom and Dad

In-Depth Behavioral Segmentation Study of Millennials with Children

Over the next 25 years, 80 percent of millennials will be like every generation before them as they step into their new roles of mom and dad. Our media saturated culture hasn’t yet caught up with this reality. There is still a tendency to report on millennials as if they are still “those colorful natives,” ahead of the rest of us in technology adaptation and practitioners of all kinds of peculiar habits. This is a myopic view of the generation, and the truth about them lies elsewhere.

													
The Millennial Brief on Travel and Lodging

The Millennial Brief on Travel and Lodging

What Your Brand Needs to Know to Connect with a New Generation of Travelers

In the face of disruptor brands such as Airbnb, traditional lodging brands will need to step up their efforts to see growth in their market penetration and to rank higher in the consideration set of a new generation of travelers: millennials. To do so, brands must first understand the important characteristics of millennials in this space, the best-in-class examples of lodging brand strategies that exist today and what millennial influence means for the future of the industry.

													
Money Matters

Money Matters

How Affluent Millennials are Living the Millennial Dream

Affluence has been a growing buzzword when it comes to millennials in the marketing and business world. Across the board, brands from Burberry to BMW have been wondering how to engage a nascent but growing population of affluent young adults, due to their nontrivial impact on discretionary spending.

													
Your Brand Authority Is Your Future

Your Brand Authority Is Your Future

Create a Content Strategy That Is Built To Last

Ninety percent of marketers say it is important to have a greater content strategy in place, according to eConsultancy. Only 38 percent actually have one implemented. That is a problem. But, where does this content come from? How can we build relationships with millennials through different platforms? And, most importantly, how can we convey our messages in a way that makes sense and resonates with the most connected generation in the world today? Read here to learn how Brand Authority fuels powerful communication strategies.

													
The Secret Sauce For The Modern Brand

The Secret Sauce For The Modern Brand

Food Marketing Secrets For Millennial Brand Success

Want to know the key Millennial Mindset trends influencing food today? You're in the right place. This report will break down the top market trends in the food industry today and what you need to know to stay on the forefront of emerging consumer behavior. This report will also explore what innovation looks like for food brands and how millennial behavior is influencing the way brands are building their businesses in addition to marketing their products.

													
21 Brands Conquering Content Excellence

21 Brands Conquering Content Excellence

Learn From the Best Brands Winning with Content Marketing

For the past 40 plus years, the great brands of yesterday were focused on creative excellence. They sought to craft the perfect message and then pushed it out via various shotgun methodologies, hoping to build brand awareness and regard for their products. That, by itself, doesn’t work anymore. It’s still mandatory to build awareness and regard, but they won’t alone translate into extraordinary and sustainable financial performance. Content is now about engagement and discovery, not interruption advertising.

													
Making the Hot List

Making the Hot List

Retail Marketing Tips for Winning with Millennials

This report will provide you with a synthesis of the key Millennial Mindset trends influencing fashion and shopping today. When it comes to fashion and shopping, there isn’t a more important demographic for retailers to reach than millennials. They already account for 21 percent of consumer discretionary purchases, totaling $1.3 trillion in direct spending power. They’re just starting to become parents and will soon hit their peak spending years, which will give them the final push they need to become powerful economic players. Another key reason that millennials are so valuable to retailers is that they have a huge influence over other generations.

													
Millennials on Tap

Millennials on Tap

A Guide for Marketing to Millennials in the Adult Beverage Category

Millennials are the youngest legal drinkers in the United States and are not shy about
sharing their alcoholic preferences. Whether they are drinking trendy craft beers, boxed
wines or scotch straight up, they are doing so in a way that no other generation has before.
Alcohol has become intertwined with the millennial culture, resulting in a re-imagination
of the adult beverage industry. In order to better understand US adult drinkers, we have created five distinct orbits based on research conducted by Consumer Orbit, an analytics and media-planning agency.

													
What’s The Buzz On Bling

What’s The Buzz On Bling

Marketing Luxury Jewelry to a New Generation of Affluent Millennials

Millennials wield major market influence across industry verticals. It is no secret that this generation is setting trends that influence consumers up and down the generational line. However, as this group enters its peak earning years, brands in the luxury jewelry category must begin to reimagine what it takes to win over a modern generation. Luxury branding is transforming and the brands that don't keep up will surely miss out.

													
Fillin’ Up on Millennials

Fillin’ Up on Millennials

Your Guide to the Modern Millennial Convenience Shopper

This report will walk you through a new segmentation of millennial c-store shoppers and the marketing tactics you need to implement to connect with them. Millennials are one of the youngest generations and are becoming an increasingly important consumer for c-stores as they continue to change and shape the industry. They have different ideals and shopping priorities and are looking for ways for brands to make their busy, on-the-go lives easier. C-stores are primed for transformation and can help redefine the way millennial consumers shop for convenience.

													
Who Eats The Meats

Who Eats The Meats

A Guide to the Modern U.S. Lean Protein Eaters

Whether you’re an on-the-go mom, an avid exerciser or just a regular Joe, maintaining a balance of protein in your diet is important for everyone. In today’s world, the list of protein sources has grown incredibly long. Consumers can get the necessary amount of protein to fuel their day in a number of ways, but lean meats are key to crafting a healthy lifestyle.

For more information or to access these reports, contact Jeff Fromm at
Jfromm@thefuturecast.com.