Millennial Childhoods: The Why’s of Gen Y

There are a lot of presentations that do a great job of describing Gen Y. This presentation By Steve Mellor and Cathy O’Donnell of Harris Interactive is the best I’ve seen of at explaining why they are the way they are. Definitely worth a read, it provides cultural context for understanding Millennial values and the pressures that shaped them. (My only criticism is that Millennials should have two ‘n’s’).

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