Welcome to the new MillennialMarketing.com. We’re excited to continue this journey and bring you the latest in Millennial trends, along with insight and analysis.
We will post several times throughout the week, including original content from one of us, curated content (a.k.a. cool and interesting stuff we find on the Internet) and video content.
Now that begs the question. Who are we?
Jeff Fromm is executive vice president at Barkley, an advertising agency in Kansas City, Missouri. He has been actively studying Millennials for two years. In 2010, Jeff led the effort between Barkley, Boston Consulting Group and SMG to create the comprehensive report, “American Millennials: Deciphering the Enigma Generation.” He is also coauthor of the book Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever. You can follow him on Twitter at @jefffromm.
Carolyn Battle is a social media strategist at Barkley. She’s tuned into Millennials because she knows what they’re saying online and how they’re connecting with brands. You can follow her on Twitter at @iamcbatt.
Kelly Stroda is a content curator and community manager at Barkley. She spends her days researching Millennial trends, which means she gets to spend a lot of time on the Internet. She also interviews people like Millennial entrepreneurs and Millennial experts to get you the full scoop. You can follow her on Twitter at @kstroda.
You’ll get to know each of us better as we write more posts.