Carol Phillips

Carol Phillips

What Millennial Women Say About “Having It All”

Posted on: July 19th, 2012

The debate over whether women (and by extension) men can ‘have it all’, seamlessly blending family and career without significantly sacrificing either job performance or life satisfaction in either is reaching white hot levels. Fueling the debate are the recent...

Latest Stats: What’s New With Mobile and Millennials?

Posted on: July 12th, 2012

Using mobile phones while shopping is a hot topic among marketers and retailers. The daily buzz is deafening with new research documenting the importance and pervasiveness of use of mobile phones while shopping, especially among Millennials who lead in smartphone...

Millennials Are the Tastemakers in Food

Posted on: June 20th, 2012

Our last few posts have  focused on Millennial eating trends, and with good reason. Millennial foodies are literally the ‘tastemakers’ when it comes to what we put in our mouths, where we buy it and how we want it packaged. Food...

Millennials Seek Fresh Tastes and Flavors

Posted on: June 1st, 2012

It’s time to de-mystify the stereotype of the starving college student living on ramen noodles and peanut butter. If Millennials are eating ramen, it is sure to be spiced up and customized. Nutella is running rampant on college campuses as...

Snack On! Marketing Snacks to On-the-Go Millennials

Posted on: May 10th, 2012

Guest Post by Carolyn Torres Kelley Millennials have busy social lives, and as a result they exhibit some interesting shopping habits specific to the candy and snack category. According to research by Barkley and BCG, Millennials tend to snack far...