Posted by: Ilana Bodker | May 1st, 2018
Emojis are everywhere. Between texts, social media and now advertisements, you can’t get through a day – no, even an hour – without a plethora of heart eyes or upside down smiles (although my personal favorite is 🙄). In fact,...
Posted by: Ilana Bodker | February 8th, 2018
STEM (Science, Technology, Engineering and Math) careers are the latest to gain traction thanks to the interest of the youngest consumer generation, Gen Z. According to the the U.S. Bureau of Labor Statistics, STEM jobs will increase by up to...
Posted by: Ilana Bodker | January 23rd, 2018
Over the past several years, online influencers have gained traction as a notoriously effective way of engaging Millennial and Gen Z consumers. In fact, per VentureBeat, 75 percent of marketers already use influencer marketing. It makes sense, as brands immediately...
Posted by: Ilana Bodker | September 14th, 2017
The youngest generation, Gen Z, may be close to Millennials in age, but their eating habits are revolutionizing the dining industry. As Gen Z is the most ethnically diverse generation — and the most passionate about racial equality — that...
Posted by: Ilana Bodker | September 12th, 2017
Each new generation places a stronger importance on attending college, and Gen Z’s love of learning exemplifies this trend completely. According to a survey from Barnes and Noble, 89 percent of Gen Zers rate college as valuable. After watching their...
