Posted by: Julie Ray | July 18th, 2014
In today’s increasingly technological society, many industries are integrating social media strategies within their marketing campaigns. Subsequently, GfK research has revealed that, in 2013, “38% of consumers said they would consult social media before making their next car purchase while...
Posted by: Julie Ray | June 10th, 2014
Having grown up immersed in technology, it is no surprise that millennials expect technology to be integrated into their shopping experiences. Moonshot Innovations Lab, a Barkley partner company, has found that mobile technologies are greatly affecting how retailers interact with...
Posted by: Julie Ray | June 3rd, 2014
According to Deloitte’s Millennial Survey 2013, Millennials are eager to make a difference. They believe the success of a business should be measured by more than financial performance, by a focus on improving society. The study says 63% of Millennials...
Posted by: Julie Ray | May 29th, 2014
Millennials bring good news for luxury brands, but also foresee the questionable future. Just like the key phrase of millennials’ favorite show, “Game of Thrones”: “winter is coming!” Good news: Wherever they are in the world, millennials are passionate about luxury...
Posted by: Julie Ray | May 24th, 2014
Jeff Fromm recently spoke with Shelly Kramer on V3Live: The Internet of Things about why millennials matter to brands. Watch below!
