Meg is a business strategist with a background in physics and philosophy. She's passionate about research and is a contributor to Millennial Marketing.
In the midst shifting attitudes, one remains constant: the rising generation can be downright confusing. To further understand the world’s youngest consumers, we’re providing you with a list of ten surprising truths about Gen Z. Consider this to be your...
At Barkley this summer, we decided to take our questions about Gen Z to the people in our building who we thought might have some answers: the interns. Using a survey, focus groups, and a variety of secondary sources, we...
At Barkley this summer, we decided to take our questions about Gen Z to the people in our building who we thought might have some answers: the interns. Using focus groups, a survey, and a variety of secondary sources, we...