Category: Blog

Alexa, Book My Vacation

Posted by: Jen Mazi | August 14th, 2018

Voice. In case you haven’t heard: it’s the future of everything. While today’s voice assistants are limited to simple tasks, soon Alexa and friends will make purchases informed by schedules and account balances, or plan vacations based on previous purchases and...

Let’s Be Real: Marketing to Gen Z

Posted by: Sarah Steinman | August 9th, 2018

Disruption. It’s innovation, and creates the need for adaptation. Generation Z is disrupting the marketplace. You have to understand disruption if you’re going to understand the concept of Marketing to Gen Z. Not only are we an incredibly different audience...

The Language of Gen Z: Emojis

Posted by: Caleb Ledbetter | August 7th, 2018

Continuing our series on how Gen Z communicates (check out this one about memes), let’s talk emojis. With thousands already in use, and new ones created every day, your brand can’t afford to ignore one of Gen Z’s favorite ways...