Category: Gen Y Trends

Millennials and Multicultural Marketing

Posted by: Julie Ray | March 19th, 2014

Millennials are the most diverse cohort living in the United States today. Among Millennials, 18.5 percent are Hispanic, 14.2 percent are Black, 4.3 percent are Asian, 3.2 percent are Mixed Race or other and 59.8 percent are Caucasian. This multiculturalism...