Posted by: Jeff Fromm | July 28th, 2014
It looks like marketers are starting to catch on. If you go to YouTube or AdWeek, you will see some of the most popular campaigns are ones that are asking their millennial audience for input in creating content and conversations around their brands....
Posted by: Brendan Shaughnessy | July 24th, 2014
When it comes to creating a lasting relationship with your consumers, being a brand people can trust is imperative to your success. Easier said than done, right? While you obviously can’t practice trust falls with your consumers, marketers are continuing...
Posted by: Julie Ray | July 18th, 2014
In today’s increasingly technological society, many industries are integrating social media strategies within their marketing campaigns. Subsequently, GfK research has revealed that, in 2013, “38% of consumers said they would consult social media before making their next car purchase while...
Posted by: Adam Van Paris | July 10th, 2014
Ok, so you have to admit that getting a retweet, like or mention via social media from your favorite brand gives you a little jolt of excitement, right? Of course. So imagine what it would feel like if your favorite...
Posted by: Jeff Fromm | June 26th, 2014
Jalapeno-flavored Philadelphia cream cheese. It has a peppy kick, is slightly tangy and, of course, rich and creamy. Is your mouth watering yet? This bold new flavor is one of the new flavor offerings introduced by Kraft this year. As...
