Posted by: Sarah Steinman | August 14th, 2018
Millennials crave exceptional experiences. They spend money on travel and a lot of it. According to Berkshire Hathaway Travel Protection (BHTP) president, Dean Sivley; “They [Millennials] spent $4,594 on vacations in the past 12 months with an average of $1,312...
Posted by: Sarah Steinman | August 9th, 2018
Disruption. It’s innovation, and creates the need for adaptation. Generation Z is disrupting the marketplace. You have to understand disruption if you’re going to understand the concept of Marketing to Gen Z. Not only are we an incredibly different audience...
Posted by: Caleb Ledbetter | August 7th, 2018
Continuing our series on how Gen Z communicates (check out this one about memes), let’s talk emojis. With thousands already in use, and new ones created every day, your brand can’t afford to ignore one of Gen Z’s favorite ways...
Posted by: Caleb Ledbetter | July 31st, 2018
Young people have always been the pioneers of language, but it seems like young people today are rewriting the dictionary faster than ever before. Gen Z speaks in confusing ways, and it can be too much to keep up with....
Posted by: Sarah Steinman | July 30th, 2018
Part 2 In part one of this two-part series, I focused on making each interaction appealing to Generation Z; it’s important to make every post and point of interaction fun, human, succinct and worth the time. Now, I will focus...
