Posted by: Jeff Fromm | May 23rd, 2013
Dairy Queen made a splash in the news earlier this week about its new campaign, which will launch next week. Barkley became Dairy Queen’s agency of record in December 2012, and we are delighted to be working with them. The brand new campaign features the tagline “Fan food. Not fast food.” In addition, Dairy Queen is kicking off a new product this summer, the S’Mores Blizzard treat.
Posted by: Jeff Fromm | May 21st, 2013
While it’s not uncommon to Millennials with their phone practically glued to their hands, that doesn’t mean they’re going to abandon brick-and-mortar shopping destinations in favor of shopping on their mobile phones. Last week, the Urban Land Institute released a survey showing that Millennials still prefer malls over mobile shopping, largely because of the social and entertainment aspects.
Posted by: Jeff Fromm | May 17th, 2013
You can now visit the website for “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever,” which was co-authored by MillennialMarketing.com lead editor Jeff Fromm and Christie Garton, who formerly wrote for USA Today and The Huffington Post.
Posted by: Jeff Fromm | May 16th, 2013
Sixty percent of Millennials upload content including upload online content, including photos, videos, wiki entries, blog posts, micro-blogposts and product/service reviews, according to research by Barkley in conjunction with Boston Consulting Group and SMG. So, brands need to hang out where Millennials are hanging out online.
Posted by: Jeff Fromm | May 15th, 2013
The Millennial generation may be perceived as being entitled, but they still know how to save for the future. According to a recent report by Merrill Edge shows that “mass affluent” Millennials are already saving for their retirement.
