Small business owners race to market to Millennials, too
Posted by: Jeff Fromm | April 30th, 2013
Millennials aren’t just a cohort that big brands are racing to win over. Small business owners are in the same race.
Millennials don’t worry about online privacy — what marketers need to know
Posted by: Jeff Fromm | April 22nd, 2013
Millennials are more willing to share information online, especially if they get something in return.
Millennials aren’t as environmentally conscious as you may think
Posted by: Jeff Fromm | April 22nd, 2013
Happy Earth Day! Millennials are often thought to be environmentally conscious, but is that really true? Check out this infographic about how "green" Gen Y really is.
Chick-fil-A, KFC and McDonald’s update menus to market to Millennials
Posted by: Jeff Fromm | April 17th, 2013
In the past month, several QSRs and fast casual restaurants have announced menu changes targeted toward Millennials.
Ball Canning stays connected longtime customers and Millennials
Posted by: Jeff Fromm | April 16th, 2013
Ball Canning, which is a Barkley client, was featured with an article in Ad Age. The article talks about how Ball, an iconic brand that has been around for 127 years, has taken on a new life.
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