Getting to Know Gen Z
How the Pivotal Generation is Different from Millennials
Generation Z is becoming one of the most powerful consumer forces in our market, with an influence on nearly $44 billion in discretionary spending a year. As they continue to form their own brand preferences and develop personal buying behaviors, they will have a strong influence on the direction our market will go. Our latest research report takes a deep dive into these expectations and identifies how Gen Z is pivoting away from past generations to create a unique identity all their own.