Who Are Millennials

Millennials
are born

between

1977

&
2000

Millennials
make up

25%
of the U.S. Population

Currently
Millennials make up
21% of
consumer
discretionary
purchases,

which is estimated to be over a trillion
dollars in direct buying power
and a huge influence on older generations.

53%
of millennial
households

already have children

About
1 in 4
millennials
are parents today

Millennials believe
parenthood is a
partnership

64%Dads
50%Moms
Believe that they have equal responsibility of child care

Almost 50%
of millennials
would be more willing to make a purchase
from a company if their purchase

supports a cause

Brands that stand for more than their bottom line receive

Greater millennial
brand love

37%
of millennials
say they are willing to purchase
a product or service to support
a cause they believe in,
Even if it means paying a bit more

46%
of millennials
reported having
200+ Facebook friends

Compared to 19%
of non-millennials

Millennials are
2.5x
more likely to be an
early adopter of technology
than other generations

56%
of millennials
report they are usually either one of the
very first to try
new technology

or are among the first group to try a new technology

Millennials are known as
content creators
and users.

46%
of millennials post original photos or video online
that they themselves have created

Useful is the new coolTM

Millennials value brands that enhance their lives.

New tech must serve a purpose in order be considered
"cool"

80%
of millennials
want brands to entertain them

40%
want to participate in
co-creation of products and brands

70%
feel a responsibility to
share feedback with companies
after a good or bad experience

79%
of millennials
would like to visit all 50 states and
75%
would like to travel abroad

Half of all
millennials
report taking
four or more
overnight trips

a year compared to 75% of non-millennials

69%
of millennials
say they
crave
adventure

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